100% Pure

Charito Amoranto

3 years ago

This is my first time visiting 100% Pure. I was blessed with Roziel as my esthetician. She was so gentle but effective. At the end my skin was glowing and felt so relaxed. I highly recommend her service. If ur in Berkeley u must stop by.

Yahaira Contreras

4 years ago

I LOVE this place! Staff is always friendly and beyond helpful. Love their makeup, skincare and just about everything especially since it's natural beauty products that actually look and smell amazing❤

Nandinee Kaushik

6 months ago

Gabriella was super helpful, this brand is amazing!

erisha e

3 years ago

wonderful products, I love the body washes, especially the coconut and mangosteen. super high quality ingredients and is great for my sensitive skin. the staff is always friendly and helpful.

Lina Ho

10 years ago

I AM in L.O.V.E with this place. The lovely and wonderful Loan is such an amazing worker. I absolutely ADORE LOAN! She is such a sweetheart and super helpful. I've never wore make up before and she was extremely helpful. She helped me for 1.5 hrs and didn't rush me unlike the people at Sephora. She made sure I understood the products there. I will definitely come back to try out more of the products. The make up goes on smoothly and I love the make up remover. I highly recommend this place for anyone who loves cruelty free and eco-friendly make up. Worth the drive here! I found street parking a block down and it was for two hours.

Xotchi Blanco

3 years ago

I discovered this makeup line by chance as I was looking for a more clean, vegan, and conscious makeup line. I am from Miami, and was visiting the SF bay area. I was so excited to learn that there is an actual store in the Berkeley area. Carolyn and Lisa were amazingly helpful, knowledgeable, and kind and went above and beyond in their customer service. I am definitely a customer for life. I highly recommend this makeup line and to visit this store to receive excellent customer service!

Lindsay Herzog

3 years ago

Super high quality organic makeup. The eye shadow, black tea mascara, and tinted moisturizer are my favorites.

Sultana Ferranti

Edited 4 months ago

This makeup is cleaner and more flattering than any other I've found. With a large range of effective skincare products and beautiful colors. Small amounts and once daily applications go a long way. Thank you for maintaining the quality, availability, and great prices for your products! LOVING it, lifetime user.

Bindu Namburi

a year ago

Not only does this beautiful little store have products that are 100% purely fascinating but also the in-store staff and customer care is 100% purely amazing. Many thanks to Elika who is very friendly and very efficiently helped me pick the products I needed while patiently answering all the questions I had. Many thanks to June from Customer Service for your guidance and support. You are the best!

Deborah Gambini

7 months ago

I Had the pleasure of speaking to Loan in your Berkley store. She was extremely helpful and knew her products! I Would definitely call this location again! She was delightful!